Meet Edgar, a new social media automation tool so that none of your social media updates to go waste.
When I first met Edgar, he was just a framework built on bootstrap with a roadmap of who he was going to be when he grew up. My role was to bring Edgar to life and give him a personality and ensure that he launched with huge fan fare.
To achieve this, I decided to build a brand and interface that was modern, timeless and had a personality that his visitors would fall in love with. His color palette is bold, professional, yet has a fun quirky side to him which makes him lovable and easy to get attached to. I designed the brand & logo, marketing website, various landing pages, and the original interface of the application. I also developed the HTML/CSS using the responsive framework called Twitter Bootstrap and leaned on their talented back-end developers for any HAML assistance.
Logo & Brand Exploration