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Portfolio: Meet Edgar Logo & Brand

Edgar Logo & Branding Exploration

Edgar Logo & Branding Exploration



Edgar T-Shirt Design Concepts

Edgar T-Shirt Design Concepts



Edgar type treatments and color exploration

Edgar type treatments and color exploration



Edgar promotional sticker designs

Edgar promotional sticker designs



Edgar background exploration

Edgar background exploration



Edgar promotional postcard designs

Edgar promotional postcard designs



Meet Edgar Logo & Brand

Meet Edgar, a new social media automation tool so that none of your social media updates to go waste.

When I first met Edgar, he was just a framework built on bootstrap with a roadmap of who he was going to be when he grew up. My role was to bring Edgar to life and give him a personality and ensure that he launched with huge fan fare.

To achieve this, I decided to build a brand and interface that was modern, timeless and had a personality that his visitors would fall in love with. His color palette is bold, professional, yet has a fun quirky side to him which makes him lovable and easy to get attached to. I designed the brand & logo, marketing website, various landing pages, and the original interface of the application. I also developed the HTML/CSS using the responsive framework called Twitter Bootstrap and leaned on their talented back-end developers for any HAML assistance.

Client :

MeetEdgar

Project Timeline:

6 months

Services Delivered:


Logo & Brand Exploration


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